What is Technical SEO? Complete Guide for Beginners

ranjeet singh
May 8
3 min read

If you want to rank your website higher in search engines like Google, then just focusing on content and backlinks is not enough. Technical SEO is also very important for this. It improves technical things like backend settings, speed, coding structure, crawling and indexing of the website so that the search engine can read your site correctly and give the best experience to the users.

In this article, we will give you complete information about Technical SEO in easy language.

🔍 What is Technical SEO?

Technical SEO is the process of optimizing those technical parts of the website that help the search engine to crawl and index your site properly. Its main objective is to make the website search engine friendly so that it ranks better in SERP (Search Engine Results Page).

This is a part of On-Page SEO but it includes things like coding, server settings, site structure, speed, mobile friendliness, SSL etc.

⚙️ Key elements of Technical SEO

1. Website Speed

The loading speed of a website plays a huge role in SEO. If your website takes more than 3 seconds, the visitor may leave the site without viewing it (Bounce Rate increases). Google ranks such sites lower.

To increase speed:

Use Cache plugin

Compress Image

Minify CSS, JavaScript and HTML

Choose Fast Hosting

2. Mobile-Friendly Design

Today most people use the internet on mobile. Therefore, it is important for your site to work properly on mobile. Google follows Mobile-First Indexing, that is, it indexes the mobile version first.

Method to check: Google Mobile-Friendly Test Tool

3. Secure Website (HTTPS)

Google prefers sites with HTTPS (SSL Certificate). Migrating a website from HTTP to HTTPS is an important Technical SEO step.

Benefits:

User data remains secure

Trust in Google increases

Benefits SEO

4. XML Sitemap

This tells the search engine which pages are there in your website. XML sitemap makes crawling easier.

Tip: Sitemap is created automatically with plugins like Yoast SEO or Rank Math.

5. Robots.txt File

This file tells the search engine which pages to crawl and which not. Wrong robots.txt settings can exclude your site from Google.

Correct robots.txt example:

User-agent: *

Disallow: /wp-admin/

Allow: /wp-admin/admin-ajax.php

6. Canonical Tags

If there is duplicate content on your website, then Canonical Tag tells Google which page should be considered original. This does not cause the problem of duplicate content.

7. Structured Data (Schema Markup)

This is the code that helps the search engine understand your content better. Such as review stars, FAQs, recipes, etc. are shown in Google Rich Results.

Example: FAQPage schema, Article schema, Product schema

8. 404 Error Pages and Redirects

If a page has been deleted and it is showing 404 Not Found, then take it to a new page through 301 Redirect. This will not harm SEO.

9. Protection from Duplicate Content

Under Technical SEO, duplicate content is prevented with Canonical tag, correct URL structure, and Redirects.

What is Technical SEO? Complete Guide for Beginners

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