What is Digital Marketing in Hindi
- ranjeet singh
- Apr 6
- 2 min read
Digital marketing is the process of promoting a product, service or brand using the internet and digital technologies. It includes digital platforms such as mobile, social media, email, search engines, websites, etc. Unlike traditional marketing such as TV, radio, newspapers, digital marketing is more targeted, interactive and measurable.
Types of digital marketing
Search Engine Optimization (SEO):
In this, the website is optimized in such a way that it ranks higher in search engines like Google. Its purpose is to bring organic traffic to the website.
Search Engine Marketing (SEM):
In this, the website is brought up in search engine results through paid advertisements. Google Ads is a prime example of this.
Social Media Marketing (SMM):
Brand promotion is done using platforms like Facebook, Instagram, Twitter, LinkedIn, etc. This is a way to increase brand awareness and connect directly with customers.
Email Marketing:
In this, information about products, offers or services is given to users through email. It is very effective in customer relationship management.
Content Marketing:
Useful and informative content is created through mediums like blogs, videos, infographics so that users are attracted and connect with the brand.
Affiliate Marketing:
In this, a person or website promotes your product and takes commission on every sale.
यह भी पढ़ें:-
Advantages of Digital Marketing
Reach more people at a lower cost.
Target audience can be easily focused.
Results can be seen in real time (such as clicks, impressions, sales).
Customer engagement with the brand increases.
Conclusion
Digital marketing has become very important for any business in today's time. Be it a small business or a big brand, reaching your customer through digital means is more effective and beneficial. With the right strategy and tools, digital marketing can take the business to new heights.
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