What is On-Page SEO in Digital Marketing
- ranjeet singh
- 21 minutes ago
- 3 min read
In today's digital age when every business and blog is present online, the importance of SEO (Search Engine Optimization) increases even more. If you want your website to rank higher on search engines like Google, then you have to pay attention to two main types of SEO - On-Page SEO and Off-Page SEO.
In this article, we will understand in detail what On-Page SEO is, why it is important, and how it is done.
What is On-Page SEO?
On-Page SEO means optimization inside your website or blog. That is, setting the website content, headings, URL, meta tags, images, internal linking and page speed etc. in such a way that the search engine can easily understand it and the user gets a better experience.
Simply put, On-Page SEO means - "Making your website friendly to both search engines and users."
Why is On-Page SEO important?
Help in understanding search engines:
When you do the right On-Page SEO, search engines like Google are able to crawl and index your content better.
High ranking:
Writing content according to SEO rules increases the chances of your page getting top rank.
Increasing traffic:
When the website comes up on SERP (Search Engine Result Page), clicks and traffic on it automatically start increasing.
Better user experience:
Fast website, correct headings and easy navigation keep users on your site for a longer time.
Key elements of On-Page SEO
1. Title Tag
This is the most important part of your website.
The title should contain the main keyword.
Keep its length less than 60 characters so that it is not cut in Google.
Example: “What is On-Page SEO? Complete information in Hindi”
2. Meta Description
This is a short summary of the page that appears in Google results.
It should contain keywords and attractive words so that users click.
Its length should be 150–160 characters.
3. URL Structure
The URL should be short, clear and keyword-rich.
Example:
Correct: www.example.com/on-page-seo
Incorrect: www.example.com/pageid=123?xyz
4. Heading Tags (H1, H2, H3…)
Use heading tags to organize the content properly.
Use the H1 tag only once and put the main keyword in it.
Secondary keywords can be put in subheadings (H2, H3).
5. Keyword Optimization
Write content only after doing keyword research.
Include the main keyword in the title, meta description, URL and H1 tag.
Be careful not to do keyword stuffing.
6. Content Quality
The content should be unique, informative and solve the user's problem.
Write a blog of at least 800–1000 words.
Include images, lists, tables and examples in the content.
7. Internal Linking
Link other pages or blogs of your website.
This makes it easier for Google to understand the structure of your site and the user stays on the site for a longer time.
8. Image Optimization
Make sure to write Alt Tag for the image.
Keep the size of the image small so that the speed of the site does not decrease.
Use keywords in Alt Tag.
9. Mobile Friendliness (Mobile Friendly Website)
Today most users browse from mobile.
So your website should be responsive.
You can check this with Google Mobile Friendly Test.
10. Page Speed (Page Speed)
The website should load quickly.
You can check the speed of your site using Google PageSpeed Insights.
Use Cache Plugin, Compress Images and CDN to increase speed.
11. User Experience
Clean design, easy navigation and correct font size keep the user on your site for a longer time.
Provide attractive content and internal links to reduce bounce rate.
Benefits of doing On-Page SEO
The website gets indexed quickly on search engines.
Ranking and organic traffic increases.
Brand authority and credibility are built.
The cost of paid ads is reduced as organic traffic comes automatically.
Conclusion
On-page SEO is the backbone of digital marketing.
If your website is not properly optimized for on-page SEO, then no matter how much you spend on off-page SEO or paid marketing, you will not get the desired result. Therefore, to strengthen the foundation of the website, first focus on on-page SEO.
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